ContextCue gives you the ability to schedule when exactly your ads will be displayed to audiences. Example: You schedule your campaign to run from 8:00 a.m. to 5:00 p.m. on Mondays. In this case, audiences will see your ads when it is between 8:00 a.m. to 5:00 p.m. in their time zone on Mondays. This scheduling allows you to reach your audience on your terms.